YouTube needs no introduction and saying it is a popular social media channel would be an understatement. Before we give you a step-by-step guide to using a YouTube keyword planner, it is important to know why YouTube should be a channel your brand leverages for marketing.
Did you know?
A report by Statista states that as of 2018, 27% of all internet users worldwide accessed YouTube at least once per day. That is 27% of over 4 billion people! That’s nearly a billion daily users for the platform, more than most other social media platforms today.
These numbers make it clear that YouTube is one of the best marketing and brand outreach platforms.
Not only is YouTube a heavily populated platform (making it a rich source for a live target audience), but videos are also the most preferred mode of media by a majority of internet users.
A report by students from the University of Sydney, Australia showed that the human brain is more captivated by movement, which is why people have an affinity to videos over images and text.
This fact is further elucidated by a report by Brightcove that states that video content on social media received 1200% more shares than image and text content combined, in 2015.
Performing Keyword Analysis and Video Optimization Before Publishing a Video
Not only is YouTube a media channel, but it is also the world’s second-largest search engine after Google. This is why, along with creating useful and engaging content, Search Engine Optimization (SEO) plays a significant role in increasing organic impressions and viewership for your videos.
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Here are the steps you need to follow in order to ensure you get the best out of YouTube:
1. YouTube Keyword Research
Just like SEO for web pages, a critical factor for ranking on YouTube is to have textual content (the video title, description, tags, etc.) that is optimized with relevant keywords.
The first step is to use a YouTube keyword planner (there are many free YouTube keyword planner tools that we cover later on in this article) to find relevant keywords that people are actively searching for.
To get started, you need to have a general sense of keyword ideas, which you can then insert on a keyword tool for YouTube and get relevant keywords with their search volumes.
This is pretty easy and can be done on YouTube itself.
Start typing ideas related to your video on YouTube and look for the autocomplete text: