How to Use Facebook Ads Manager: 2023 Beginner’s Guide
Table of Contents
- How to Use Facebook Ads Manager: 2023 Beginner’s Guide
- What Are Facebook Ads?
- What Is Facebook Ad Manager?
- Who Should Use Facebook Advertising?
- Ways to Set Up a Facebook Ad Campaign
- How Do I Use Facebook Ads Manager?
- What Is Quick Creation?
- What Is Guided Creation & How to Use It
- 1. Choose the Marketing Objective Based on Your Business/Revenue Goals
- 2. Set Up Your Ad Account
- 3. Click the Option to Create One Ad Set or Several Ad Sets
- 4. Select the Facebook Page for the Ad Set From the Drop-Down Menu
- 5. Determine Details for Your Audience, Including Locations & Demographics
- 6. Choose Placements for Your Ad
- 7. Pick Optimization & Delivery Options
- 8. Set Your Budget & the Date Ads Start Appearing
- Pros of Facebook Ads Manager
- Facebook Ads Manager Job Description
- Key Terms of Facebook Ad Management
- Social media advertising
- Ads manager account
- Ad Reporting
- Campaign budget
- Google ads vs Facebook Ads
- Social media marketing
- Manager dashboard
- Ads manager mobile
- Ad creatives
- Creative hub
- Lookalike audiences
- Ad copy
- Ad targeting options
- Ads manager dashboard
- Custom audiences
- Carousel ads
- Image ad account overview
If you want to create and manage ad sets, you’ll need to use Facebook Ads Manager in 2023. In this article, we’ll show you how to use Facebook Ads Manager to create Ads and manage FB ads.
We all are witnessing how the internet has completely taken over our lives. One can use it for industrial purposes or personal reasons. The internet has found its applications everywhere.
There are various social media platforms in use today. These platforms have brought the world closer.
Facebook is one of the first and largest networks in the world. Its fast-growing network has taken everyone under the umbrella. Facebook users have to have an account with it.
By using this account, the user can post pictures, videos, and stories on their Facebook handles. People can also advertise their products and services through the Facebook ads manager app or account.
This practice is highly profitable and very beneficial. Facebook enjoys a broad and highly engaged user base which plays the most crucial role in optimizing the importance of Facebook-promoted ads across the globe.
Some of the notable statistics that showcase the significance of Facebook-promoted ads are-
- 93% of social media marketers use paid ads on Facebook.
- The spending reached Rs 9326 Crore in 2021 which was a 41% increase from 2020.
- The average click-through rate (CTR) for these ads is 0.9%.
In this blog, we take you deep into the complete guide of Facebook Business Managers and help you understand how you can use it to optimize lead generations and conversions of your FB advertising. So, let us get started right away-
What Are Facebook Ads?
Advertising is an integral part of any company’s workflow. Every company has some unique selling points, which are termed the USPs.
The company takes advantage of these USPs and markets its products and services. This attracts the maximum audience and increases the number of prospective customers and clients.
Back in the day, one had very limited options for media or advertising. But now, many other options exist, including digital marketing and Facebook ads manager.
Digital marketing is a type of advertising wherein one uses digital social media platforms to market products or services.
The Facebook ads manager has the option of displaying the right ads to the right audiences. This enables the company to attract more clients or customers.
This proves to be very profitable as the more the number of customers; the greater the company’s profit. The Facebook ad manager tool can help a person optimize his/her network of advertising.
What Is Facebook Ad Manager?
The Facebook ads manager is very helpful for those who want to market their products and services in the best possible manner. Here are some of those things which can be done using the Facebook ad manager tool-
a. Optimize your ad campaign
Optimization of an ad campaign maximizes its reach and minimizes the efforts and resources required by this campaign.
One can optimize his/her ad campaign by making use of the Facebook ad manager tool.
b. Manage Facebook ads bid
The bid of Facebook ads is very important for the marketing campaign’s growth.
It can be managed by the Facebook ad manager tool.
c. Target a variety of audiences
Audiences are the most important part of any ad campaign.
They drive the influence and effectiveness of the ad campaign.
Hence, Facebook Ads Manager can target a large spectrum of audiences.
d. Keep track of your ad campaign
Tracking your efforts is essential in knowing your ads’ effects.
The Facebook ad manager tool also helps in tracking the statistics of your ad campaign.
e. Create new and innovative ads
The design of the ads is very crucial.
The better the ad; the greater the chances of it being caught in the eyes of the onlookers.
If you create new and innovative ads using the Facebook ad manager tool, you can do great at digital marketing.
Who Should Use Facebook Advertising?
Due to the sheer volume and diversity of people on Facebook, companies across industries can find value in advertising on Facebook. Whether you are a mom-and-pop shop or an established Fortune 500, Facebook advertising can be effective in:
a. Increasing awareness
Building brand awareness or reaching potential new customers
b. Encouraging consideration
Driving traffic, engagement, app installs video views, or lead generation
c. Driving conversions
Increasing conversions, product catalog sales, stores visits
Ways to Set Up a Facebook Ad Campaign
There are ways and steps to join the Facebook ad campaign by using the Facebook ads manager. Here are some of the steps.
1: Set up a Business Manager Account
Creating a business manager account is easy than it seems.
You can create an account by visiting business.facebook.com and
- Clicking on the “Create Account” button.
- Enter the name of your business and provide your name, email address, and phone number.
Now for running ads on Facebook, you have to set up an Advertising Access:
- Open Business Manager
- Go to Business Settings
- Click on “Add Accounts” under People and Assets.
- Select “Add New Ad Accounts”, then Create a new ad account.
Facebook Ads Manager is under the Business Manager account and comes with many functionalities.
You can find Ads Manager in Business Manager by clicking the drop-down arrow in the upper right corner of your Facebook page.
These are some vital functions of Ads Manager:
- You can set ad campaigns, ad sets, and ads.
- You can target a specific audience based on demographics like age, gender, location, etc. You can also track your spending on ads.
And the best part is you can analyze your performance of ads with the help of diverse metrics.
3. Decide the objective of the campaign
You need to know the objective of the campaign. The aim of the campaign is signified by asking a ‘why’ question.
Once you know the campaign’s objective, you can decide the line of action and the media to be used. This gives a clear picture of the Facebook ads manager.
You can choose some of the campaign objectives from our brand awareness, local awareness, reach, traffic, engagement, app installs, video views, lead generation, conversions, product catalog sales, store traffic, and messages.
Choosing the campaign objective is the most important part of a Facebook ads manager. The campaign objective that you choose will be used by Facebook to determine the other essential factors like available ad formats, bidding options, and optimization of the campaign.
When choosing an objective, the prime factor that must be considered should be the outcome of the Facebook ad campaign that is expected.
For insight, while promoting a website, you will likely be running a conversion campaign. Choosing the objective is the most essential skill to learn from a Facebook ads manager tutorial.
4. Naming the ad campaign
What’s in a name? There is a lot to do with a good name, right? The ad campaign that you are going to run should have a proper name.
This name should reflect the intention and attraction of the campaign.
This will help Facebook ads managers to reach and connect with your customers and followers better.
Naming the ad campaign is one of the most important steps and can be directly called the second most important step of running an ad campaign. The Facebook ads manager will give utmost importance to this step.
There are various naming conventions that one could use to name the ad campaign in a Facebook ads manager. Resort to useful naming conventions initially will help you a lot and make the campaign’s organization easier later when you are running the ads on a larger scale.
5. Deciding a target audience
The third step in setting up a campaign using Facebook ads manager is creating and targeting audiences. The Facebook ads manager screen consists of this tab too. In this phase of the campaign, you will have to deal with a couple of options.
Those are creating a whole new Facebook target audience or using a saved audience for your ad campaign. Along with these two options, there is a third option available called custom audience or lookalike audience in the Facebook ads manager.
You can choose and target the audience based on the traffic to your website.
The Facebook ads manager tutorial will help you build the audience by displaying and letting you know your estimated reach. You will be told whether your audience is too big, too small, or perfect.
If you want to have the desired result after the end of the campaign, consider using the Facebook ads manager tutorial as the most important one.
6: Decide where to run your ad
There are many ways you can run ads so choosing where you want to run your ad is crucial. From ads on News Feed to different apps and websites, these are the options you can choose from:
Desktop/Mobile News Feed: In this, ads appear on your audience’s news feed just like their friends & family, so it’s a terrific way to make them aware of your brand. You can also redirect them to your website from there.
|Desktop/Mobile News Feed||Ads appear on your audience’s news feed.
Perfect for brand awareness campaigns.
Can be redirected to your website from Facebook.
|Right-hand column||Ads are placed on the right-hand side of Facebook.
Show your product in an image format and entice people to know more about you.
This is only available for the desktop version.
|Facebook Audience Network||These ads run on apps and websites that give your great brand exposure.|
|These ads/posts provide you with more reach and exposure.|
7: Create an ad
Now come to the job of creating an ad that converts. Before that, you have to set your campaign and audience.
There are five types of formats you can choose for your ad:
Carousel: You can show up to 10 scrollable images or videos in a single ad. AND embed a link on each image that can link to different landing images (remember to optimize your landing page for mobile for a seamless experience for your audience).
Single Image: The most straightforward ad style used predominantly and is fantastic for newbies. You can choose from many image formats like JPG, PNG, JFIF, TIFF, WEBP, etc. However, advised sticking to JPG & PNG.