The basic objective of SEM is to generate high website traffic by altering and rewriting ads with high-ranking keywords.
Two of the most frequently and commonly associated terms related to SEM advertising are Pay Per Click (PPC) and Cost Per Click (CPC). To perform paid advertising, SEM tools come to the rescue of ad-runners.
Enlisted below are the top Search Marketing Tools that you must access to gain high website traffic based on high-ranking keywords.
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20+ Best Search Engine Marketing SEM tools
Top sem tools infographic by digital vidya
Go through the list of the top 22 Search Engine Marketing tools and learn how to increase your website’s visibility.
S.No.
SEM Tools
1.
KeywordSpy
2.
PPC Web Spy
3.
SEMrush
4.
SpyFu
5.
iSpionage
6.
Soovle
7.
Ad Text Generator
8.
AdWord Bid Tool
9.
Negative Keyword
10.
Google Traffic Estimator
11.
CPC ROI Calculator
12.
Wordtracker
13
SpeedPPC
14.
Adwords Editor
15.
Adword Scripts
16.
Kenshoo
17.
SplitTester
18.
Keyword Combiner
19.
Keyword Wrapper
20.
Crazyegg
21.
WhatRunsWhere
22.
Google Auction Insights
Competitive Keyword Research Tools
#1 KeywordSpy
Keywordspy (details at Keywordspy. Com/)
What is KeywordSpy tool?
KeywordSpy is a tool that helps in keyword tracking and enables you to perform advanced keyword research & get an in-depth analysis of the competitors.
Uses of KeywordSpy tool
This SEM tool is of great help in tracing the keywords and helps to study & comprehend different advertising strategies used by competitors for their Adwords and PPC campaigns.
#2 PPC Web Spy
Ppc spy web (details at Ppcwebspy. Com/)
What is PPC Spy Web?
A competitive keyword research tool, PPC Web Spy is a priceless SEM tool that enables you to see & virtually steal the keywords that other advertisers of the same are using.
Uses of PPC Spy Web
The three common uses of this tool are: it enables you to manage the account yourself, saves time and energy & last but not least, it helps with organic search results.
SEMrush is among the tremendous competitive research tools that help determine the list of pages & sites that are ranking for your keywords.
Uses of SEMrush
This tool helps to conduct an in-depth backlink analysis, view displays from different devices, and enhance the organic search.
#4 SpyFu
Spyfu (details at Spyfu. Com/)
What is SpyFu
SpyFu is a competitive keyword research tool that helps build Adword campaigns and construct SEO strategies in which keyword plays a crucial role.
Uses of SpyFu
This SEM tool is not merely restricted to analyzing keyword and domain statistics. Rather it helps in increasing your website’s traffic as well as making better connections by keeping a close check on your competitor’s keywords.
#5 iSpionage
Ispionage (details at Ispionage. Com/)
What is iSpionage?
One of the latest entries in the field of the spy tool market, iSpionage lays more focus on PPC than organic SEO.
Uses of iSpionage
iSpionage tool help boost your ROI by giving an insight into the competitor’s effectively adequate keywords and the ad budget.
#6 Soovle
Soovle (details at Soovle. Com/)
What is Soovle?
Soovle is one of the free SEM tools for keyword research, which unites suggestion services from all major platforms like Google, YouTube, Bing, etc.
Uses of Soovle
This tool is an excellent help for search and content creation, as it brings suggestions from all major platforms in one place.
AdWord Tools
#7 Ad Text Generator
Ad text generator (details at Adtextgenerator. Com/)
What is Ad Text Generator?
As the name suggests, Ad Text Generator is an AdWord tool that helps to generate immediate suggestions for Google AdWords and benefits the AdWords account.
Uses of Ad Text Generator?
Ad Text Generator is an SEM tool that enables a frame of rich quality ads relevant to the Google search and the target audience.
#8 AdWord Bid Tool
Adwords bid tool (details at Google. Com/adwords/answer/2470105? Hl=en)
What is AdWords Bid Tool?
AdWords Bid Tool turns keyword lists into targeted ads and further analyzes the results of those ads.
Uses of AdWords Bid Tool
AdWords Bid Tool helps analyze the clicks, costs, impressions, and conversions, reducing the effort of tracking PPC campaigns.
#9 Negative Keyword
Negative keyword tool (details at Google. Com/adwords/answer/2453972? Hl=en)
What is the Negative Keyword tool?
This SEM tool works like a keyword audit for you and identifies the negative keyword for your ad.
Uses of Negative Keyword tool
This tool helps reach prospective customers, reduce costs, and increase ROI (return on investment).
Budget Estimation Tools
#10 Google Traffic Estimator
Google traffic estimator (details at Google. Com/adwords/answer/3114286? Hl=en)
What is Google Traffic Estimator?
Google Traffic Estimator analyzes and estimates the overall number of clicks on Google AdWords ads and bid prices of top ad positions.
Uses of Google Traffic Estimator
Although this tool finds a rough estimate, it is an excellent tool for estimating budget requirements and search volumes.
#11 CPC ROI Calculator
Cpc roi calculator (details at Seobook. Com/ppc-tools/calculators/roi. Html)
What is the CPC ROI Calculator?
CPC ROI Calculator is an effective tool to determine a return on investment (ROI) for pay-per-click (PPC) campaigns.
Uses of CPC ROI Calculator
This tool helps analyze cost-per-click (CPC), which helps analyze future budgets for PPC campaigns.
Wordtracker boosts search engine rankings by attracting the targeted audience and fetching profits in terms of organic traffic for your site.
#13 SpeedPPC
Speedppc (details at Speedppc. Com/)
What is SpeedPPC?
SpeedPPC is software that builds and enables the PPC campaign to be automated, thus, permitting you to frame target-based ad groups and landing pages in less time.
Uses of SpeedPPC
It helps you to create appropriate landing pages by using relevant search terms and writing better ads to generate higher PPC.
Adwords editor (details at Google. Com/intl/en/adwordseditor/)
What is AdWords Editor?
Adwords Editor is another free SEM tool that is a form of Google application that allows you to work offline and make changes when the user is ready with the changes.
Uses of AdWords Editor
This tool helps check the work before posting, catches technical errors, and doesn’t allow users to post with mistakes.
#15 AdWord Scripts
Adword scripts (details at Google. Com/adwords/scripts/)
What are AdWord Scripts?
Adword Scripts allows controlling of Adwords data programmatically by simply using JavaScript in a browser-based IDE.
Uses of AdWord Scripts
This tool helps generate reports, daily statistics, and client reporting.
#16 Kenshoo
Details at Com/
What is Kenshoo?
This tool is effective for managing, automating, and optimizing PPC campaigns.
Uses of Kenshoo
This tool is one of the best bid management tools, which allows you to optimize business goals like lead generation, defining ROI, etc.
#17 SplitTester
Splittester (details at Splittester. Com/)
What is SplitTester?
It is a free online statistical significance tester tool.
Uses of SplitTester
This SEM tool calculates the probability of result confidence between A/B split tests of a pay-per-click ad campaign.
Keyword Grouping & Generation Tools
#18 Keyword Combiner
Keyword combiner (details at Searchenginepromotionhelp. Com/m/keywords-combiner/word-combinations. Php)
What is Keyword Combiner?
Keyword Combiner is one of the most efficient SEM tools, as it combines two or three lists of words and wraps up the results in the form of a keyword.
Uses of Keyword Combiner
This tool allows for building relevant keyword lists without opening an excel sheet.
#19 Keyword Wrapper
Keyword wrapper (details at Searchenginesmarketer. Com/ppckeywordwrapper/)
What is Keyword Wrapper?
Keyword Wrapper is a free SEM tool that helps create keyword sets in all match types.
Uses of Keyword Wrapper
This tool allows you to combine a list of keywords in time.
#20 Crazyegg
Details at Crazyegg. Com/
What is Crazyegg?
Crazyegg is a frequently used A/B testing tool that helps to have a competitive edge over competitive websites without incurring high costs.
Uses of Crazyegg
This is a vital tool for sem that helps to understand the behavior of the visitors and then create such reports that allow you to achieve the desired outcomes.
#21 WhatRunsWhere
What runs where image credits: netdna. Com
What is WhatRunsWhere?
This SEM tool provides data for competitive analysis focusing on mobile and displays advertising.
Uses of WhatRunsWhere
This tool provides historical data with daily updates. WhatRunsWhere provides data from 1,50,000 display publishers from over 90 ad networks and 15 countries.
#22 Google Auction Insights
What is Google Auction Insights?
It is a handy tool that can be used for comparing your performance against your competitor’s campaigns.
Uses of Google Insights
Google auction insights image credits: slideshare. Com
This PPC tool allows you to compare the impression share of your competitors. The insights show your competitors’ average position and can be segmented by device and time.
Download the Ultimate Guide on top SEM Tools. Please feel free to share some more tools of Search Engine Marketing with us through comments.
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SEM tool means search engine marketing tools that help digital marketers in various advertising campaigns to provide higher visibility to the websites in search engine result pages in an inorganic (paid advertisement) way. Keyword research, budget optimization, marketing results, etc., are some of the features of SEM tools.
2. What are the two most popular SEM platforms?
The two most popular SEM platforms are Google Ads and Bing Ads
Google Ads is a top-rated search engine worldwide, with billions of searches daily. It provides the most extensive network for the highest visibility of the ads in various google partnered websites termed Google search network (GSN) and Google display network (GDN).
Bing ads are also viral after Google ads, with millions of searches daily, and it provides cheaper Cost Per Click (CPC) for showing ads on bing or bing partner networks.
3. Why is SEM important?
SEM is important because we can show our content to our targeted audience with high accuracy for the search queries they do in Search Engines and get high traffic, and it can also boost conversions.
The Organic way takes time to attract many audiences, and it takes high effort to be shown on the first rank of the first page of search engine result pages because the organic way has higher competition, and also SEM can directly show the ads on top of the search engine result pages.
4. How many SEM tools are there?
There are more than 50 best SEM tools available in the market. We have to find the right one according to the needs of the business. There are free and paid SEM tools available in the market.
