At the product launch event, brands should talk about how the product or its features will affect the lives of the users in a positive way and how easy and enjoyable the new product is. Turn the narrative of your launch towards your customers and try not to focus on the features of your product since it can become extremely boring and monotonous.

Product Launch Idea #8: Use Countdown Timers

Building suspense by using a countdown timer is one of the most successful product launch ideas that can build longer online buzz. Brands often use social media channels and their websites to build a grand sense of excitement about the product launch. Countdown timers not only act like teasers but also have an air of mystery that stresses the urgency and excitement surrounding the new product and its launch.

Product Launch Idea #9: Use Print Media

Using online media to promote a product is a no brainer. It is the best way to get that extra attention and reach a relevant audience. But what about print media? In recent years, print media has become one of the best product launch ideas to spread the word about the launch. Both online and offline media thrive on juicy information and sharing stories about the product can make all the difference to get that share of people’s attention.

The product stories may include information like the unique, never-seen-before information of a product that is there to solve relevant issues. The stories you share should focus on the brand and make it appear as an expert in its industry and provide actionable advice. Providing such stories will, in return, give the media houses something unique to tell their readers and viewers.

Product Launch Idea #10: Reward Brand Advocates

Following up on our earlier point of holding contests, rewarding people who have engaged the most with the brand is one of the best product launch ideas. These people act like brand advocates and have the immense power to influence the people in their network. Distribute prizes to people who engage the most with you on social media or get the maximum number of people to participate in your contest.

Think of rewards as a referral program that when the connections of your brand advocates see on social media see the rewards, they are tempted to participate as well.

These are our 10 ultimate new product launch ideas that you should keep in mind whether you are launching your first or 10th product. Now let’s turn our attention to some famous product launches in the past and how these businesses incorporated some of these best product launch ideas.

The Untold Story of Under Armour

The famous sportswear brand Under Armour wanted to launch its FW2017 and was looking for new product launch ideas. While they had social media at their disposal, the team wanted to create social media posts that would make the viewers feel like they had a purpose when they bought the collection.

Under Armour team collaborated with creative agency Droga5 to shoot a series of films that would be promoted on social media, and the campaign was titled “Unlike Any.” The short videos featured atypical athletes in action while the poetry of several poets like Saul Williams, Aja Monet, Kojey Radical and Dominique Christina read in the background.

The thought-provoking campaign was a massive hit and had over 7,000 #UnlikeAny hashtags on Instagram alone. This was one of the best product launch ideas of the brand since it honored the athletes and aimed to inspire women to continue making history.

H&M’s Levelling Up the Style

Famous Swiss clothing-retail company H&M is known for creating partnerships with leading designer brands to launch their exclusive collections. Time and again, the clothing giant is known for releasing its capsule collection by collaborating with some of the world-famous, high-end labels like Stella McCartney, Alexander Wang, Isabel Marant, Lanvin, and Marni, etc.

The tactic to partner with leading brands was a proven success and, so without a doubt, H&M decided to collaborate with Erdem. The only difference? Think of new product launch ideas for its Erdem x H&M collection! The Swedish fast-fashion company then hired a world-renowned director to create a short fashion film and promoted it on social media, unlike any other brand. The film was an instant hit, and fashionistas around the world went into a frenzy when the collection was launched.

This new product launch idea was such a massive hit that the website crashed, and huge crowds gathered outside the stores around the world to get a hold of this English-countryside-inspired clothing line.

Final Thoughts

These were our top 10 product launch ideas that businesses should try to ensure maximum success. While these product launches may have worked the best for a couple of brands, it doesn’t mean that everyone should be blindly copying them. What cuts across these new product launch ideas is the fact that they all are unique and tailored to suit a brand and its product.

For instance, introducing a way for pre-orders may work best for a product-based company, while hosting an online contest or an event may be ideal for a software company. Therefore, it is important to create a well-thought-through plan using the mentioned product launch ideas. The plan needs to clearly lay out what is being launched, who is the target audience, and what are the ways to create a buzz. After all, launching a product is all about creating a buzz and, fortunately, you just can’t get enough of it!