Pradeep Chopra, Co-Founder at Digital Vidya: Digital Marketing is one of the key elements of any marketing plan today. “Should we include digital marketing in our plan?” is no more a question.
According to Wordstream, digital marketing constitutes 72% of the overall marketing budget.
India is the fastest-growing market in the world for Internet Advertising at a CAGR of 18.8% between 2020-2025. Ad spending on the digital medium, which was at Rs 36,544 crore in 2021 will increase to Rs 48,603 crore this year.
This rapid growth has created unprecedented demand for skilled professionals in digital marketing. No wonder, we are under-prepared to tackle this growth as far as digital marketing talent is concerned.
In this interview, I spoke to Vartika to know her views about the opportunity and the challenges thrown by the fast-growing digital marketing industry for both organizations and individuals.