Artificial intelligence, data-driven marketing, and voice search optimization were once considered over-the-top and ridiculous. Today, these innovative digital marketing trends are among the top priorities for entrepreneurs and business owners. In order to succeed in digital marketing, you need to be forward-thinking.
As Kindred CEO Ian Schafer puts it,
Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.
If you want your business to grow and remain competitive in today’s dynamic online landscape, you must adapt to the rapidly evolving changes in digital marketing. Marketers can no longer bury their heads in the sand and hope that the same old anachronistic methods will work forever.
Taking this into consideration and gauging exactly how these trends are going to impact your digital marketing strategy, we’ve created a comprehensive guide. Read on to discover digital marketing trends for 2020 that will help your business thrive.
Digital Marketing Trends 2020
Table of Contents
- Digital Marketing Trends 2020
- 1. Ann Smarty, Founder, ViralContentBee
- 2. Omar Kattan, Managing Director & CSO, Sandstorm Digital Worldwide
- 3. Lilach Bullock, Founder, Lilach Bullock Limited
- 4. Ted Rubin, CMO and Advisory Board Member, Photofy, Inc.
- Final Thoughts
1. Ann Smarty, Founder, ViralContentBee
(i) Semantic search
According to Google, mobile searches had surpassed desktop searches back in May of 2015, while mobile devices accounted for half of web page views worldwide back in 2017. The more recent research from Google claims that more than half (51%) of smartphone users have discovered a new company or product while searching on their phones. This means many more people are bound to discover your brand using their mobile phones rather than desktop computers.
Consumers turn to mobile devices to fulfill an immediate need which means your site needs to be optimized to instantly give the web users what they came for.
According to Google, 91% of their users turn to mobile devices for inspiration while in the middle of the task. Hence mobile websites need to be optimized for “micro-moments” satisfying the consumer’s immediate needs instantly.
Your website needs to engage customers quickly at each “touchpoint” making purchasing experience as fast and hassle-free as possible. This includes making your sites faster and ensuring a clutter-free user experience.
(iii) Google’s updates
Google algorithm updates have become much harder to diagnose and deal with. Major Google Updates (Google Penguin and Google Panda) have been integrated into the core search algorithm. Hence they are very hard to identify, as they are never officially confirmed by Google anymore.
Yet, search visibility is still the most effective online traffic source. In fact, there’s no valid alternative to Google’s traffic as Google dominates the global search market. And it’s not going to change anytime soon.
– The number of daily searches on Google – 3.6 billion, which equates to 1.2 trillion searches per year worldwide.
– 85% of customers use the Internet to research before making a purchase.
– Use tools like Mozcast and Accuranker as well as subscribe to SErountable to spot unusual search engine position movements and also watch your own site analytics closely.